Boys & Girls Clubs

Digital Illustration, Digital Marketing

During my internship for the Boys & Girls Clubs of Porter County, I worked under the marketing manager and alongside the copywriting intern to produce digital illustrations and design assets for their website and social media.

For the website, I created hero images to advertise upcoming events and reminders. Besides following the designated style guide for typography and color choice, I had full creative freedom in creating these images. The previous web assets incorporated only minimal color and were image heavy. To attract the viewer’s attention, I created colorful illustrations that would stand out. I continued this illustration style in the social media graphics that advertise club events.