Identity Design

Client: Shopstange
Role: Designer
Agency: Studio 165+
Team: Lauren Butler, Alexandria Southern, Kendra Schemmel, Miriam Ramirez, Leah Callahan, Sylvia Marbach

Revolution is the latest addition to Shopstange, a series of three family-run clothing stores located on the island of Sylt, Germany. Revolution has a distinct difference in style from their other two stores. The business needed an identity that would represent this distinct style while still retaining a connection to Shopstange as a whole. The final identity reflects the business’s unique grunge aesthetic yet remains engaging to professional clientele who are looking for a way to have fun with their style.